Brand identity designed for One Way, a CrossFit gym in Miami. The branding revolves around an elephant mascot and icon, symbolizing strength, endurance, and unwavering determination—key values in CrossFit training.

The design features bold typography, dynamic visuals, and a clean, modern aesthetic, creating a motivational and impactful look. Whether through merch, signage, or digital branding, One Way represents resilience, focus, and the unstoppable drive to push forward—always in one direction: ahead.