Branding design for “If You Hate It”, a bold and unapologetic podcast based in Idaho, USA. The visual identity embraces a classic American cartoon style, inspired by the golden age of animation—think Looney Tunes, Bugs Bunny, and vintage Saturday morning cartoons.

The hand-drawn, character design gives the brand a playful yet rebellious attitude, perfectly matching the podcast’s raw, unfiltered, and entertaining conversations. With a mix of bold typography, nostalgic animation aesthetics, and vibrant energy, this branding feels both retro and fresh, making it stand out in the digital space.