A tribute to the hardworking farmers of Aruba, this branding design draws inspiration from the cultivation of aloe vera in the Cunucu fields. The character—a wise old man harvesting aloe—represents tradition, resilience, and the deep connection to the land. The organic shapes, earthy tones, and hand-drawn elements bring an authentic and nostalgic feel, celebrating the rich heritage of Aruban agriculture while giving the brand a bold, modern identity.